The idea of hosting an event for your small business is a practical one as it can be achieved with meticulous steps. It sure a fun idea and a nice way to get some buzz built up around your business but you are not sure where to start, how to plan or what type of event will be appropriate for your business.
We shall look at some practical tips that will go a long way to help you host a successful event for you business.
Step 1: Define Your Target Customer
If you’re hosting an event, you’re probably trying to get a certain clientele in the door. If you own a fashion boutique, maybe it’s women ages 16-30. Or maybe you want to attract a new demographic—like when a sports bar hosts a “Ladies Night” event. Regardless of who you’re trying to attract, your event needs to have some sort of lure for those specific customers.
When you target the wrong people, you may end up hosting a successful event with no major positive impact on your business.
Step 2: Set a Goal and Be Prepared to Measure It
What is it you want to accomplish with your event? It is just to get some new customers acquainted with your business? Are you trying to get some press coverage? Encourage business during slow times?
Are you trying to create awareness on the existence of your business or do you want to make more sales? A properly defined goal will make you make measure your success in real time.
Give Proper Attention to Logistic
Planning is all about preparation. When getting ready for your business event, there are LOTS of angles to address. You’ll need to think about everything from supplies to checking with your insurance company about hosting the event. And even when you think you’ve covered all your bases, there always seems to be something unexpected that pops up anyway. Be prepared!
Your logistic can make or mar your event. A well planed event with poor logistic will yield no success. When everything is on track, and when needed, you will be sure to have a successful event.
Step 4: Get Promoting to the Right Audience
How will you spread the word about the event? Putting up a page on your website and crossing your fingers is a bad idea.
Before you being to promote to strangers, make sure you’ve established a guest list of those you already know.
Be sure to invite:
People you’ve met through networking groups and conferences
Friends and family, even just for moral support
Other businesses and individuals who serve similar audiences
Industry influencers who might come as guests, or act as panelists
Step 5: Review and Follow Up
After the event is over, take the time to reflect on what worked well…and what didn’t work so well. This step is your time to look back at the event and make notes you can use when planning your next event. You should also have collected some valuable information from your guests that need follow-up efforts. If you gathered an email address, maybe that means sending out a survey about the event or just a simple thank you note.